Choosing the good web hosting is a crucial factor in an e-business every online entrepreneurs and blogger needs to learn the fact that they need to pick a good web host that is reliable and guarantees them an excellent uptime. While a right web host is not going to boost your website rankings or guarantee you a spot at the top. A wrong host can damage your chances at building credit with Bing, Google, and other search engines.
Here are some reasons why your website hosting could affect your search engine rankings.
The speed at which your website loads for a visitor plays an essential role in determining its ranking. Quick, and more responsive websites are likely to scale search rankings than their more sluggish brethren. And it makes sense. Low load time is very detrimental to user experience.
No matter how secure you make your website, if your web host doesn’t also take the proper security measures then your site will remain exposed to the hackers. Not only do you put your sensitive business information and client data at risk when hacked or compromised by malware, but you may also be penalized by the search engines if this isn’t corrected quickly.
If you pick a cheap budget web host or a shared hosting plan, your site might get down sometimes. In that case, your customers and users will not be able to access your website and not just them, Google’s crawlers and spiders will not get your site analyzed as well. Just make sure that your site is always up and available for 24/7 is key to climbing the search engine rankings and remaining at the heights.
Search engines assign a country to your website based on the geographic location of the server that services it. This is essential because a website that’s in the same country as an user submitting relevant search phrases is going to be ranked higher than a website in another country.