Microsoft Teams Up with WNBA for Starfield Promotion

Posted on Sep 8 2023 - 3:29am by Maria Campos
Microsoft Teams Up with WNBA for Starfield

In an exciting collaboration, Microsoft has partnered with the Women’s National Basketball Association (WNBA) to promote its highly anticipated game, Starfield. This venture takes an innovative turn as a basketball court is set to undergo a complete transformation during the New York Liberty’s upcoming home games at Barclays Center on September 7 and September 10.

A Starfield Stellar Court Takeover

The court’s surface will be adorned with striking Starfield and Xbox logos, and even the free throw key will be painted in Starfield’s distinctive color palette. This initiative signifies the second joint effort between Xbox and the New York Liberty. Their initial collaboration in 2022 resulted in the creation of the WNBA’s first-ever gaming-inspired basketball court.

Empowering Through Education

Alongside this, the New York Liberty and Xbox are organizing a STEM (Science, Technology, Engineering, and Mathematics) educational program in conjunction with Girls Inc. of NYC at the Liberty Science Center in Jersey City, N.J. Designed for girls and young women aged 6-21, this program offers a unique opportunity to explore the realms of outer space, aligning perfectly with Starfield’s cosmic theme.

Starfield: A Cosmic Sensation

Since its official release on Xbox, PC, iPhone, and Android through streaming, Starfield has been generating substantial buzz. Players are uncovering intriguing facets of the game, including unorthodox strategies like daily activities for leveling up and discovering how to generate infinite in-game currency. Noteworthy is Starfield’s acclaim for its remarkably realistic potato physics.

Starfield Record-Breaking Popularity

The widespread appeal of Starfield is underscored by a remarkable milestone: on September 6, more than 1 million people were engrossed in the game simultaneously, setting a new record for Xbox.

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