As a company or freelancer, things can always get a bit complex for you when it comes to email marketing. Sometimes, you can have the best strategies in place and still not achieve the success you’re dreaming of.That is because you may not pay enough attention to the technical aspects of email marketing. One of them is your email hygiene, which an email verifier can help you maintain.
There are email verifiers that will guarantee your bounce rate will decrease if you use their services. They remove invalid email addresses from your email list and ensure you only keep active and safe contacts. But there are also other things you can do to keep your email list in shape and get the maximum ROI from your campaigns.
Let’s take a look at some of the ways in which you can reduce your bounce rate:
Using a sign-up form – The first thing that you need to have before sending emails is a list of addresses. To attract the audience towards your brand, you must have an appealing sign-up form which allows you to add more and more people on your contact list.
Before picking a sign-up form, take your time and have a look at the forms some of the best brands are using. This can inspire you, but you have to personalize your form and potentially offer a freebie to give people a reason to sign up on your mailing list.
But how can you make sure you are collecting real, valid email addresses? It’s a good idea to have a smart captcha system in place to make sure that no fake addresses are not able to signup. Using an email verifier API on your sign-up form is an even smarter process.This also helps you confirm that the email address is valid and not a bot-created or toxic domain account.
Sending to double opt-in contacts – This is another smart way to make sure that your emails are directed to the inbox rather than the spam box. With the double opt-in contacts, since they have confirmed the interest, there is a greater chance of content engagement. With single opt-in contacts, there are many contacts that fill the form just out of fun and are not serious about your marketing updates. They may mark you as a spammer which in turn may ruin your sending reputation and email deliver ability.
Clean up your email list before you send – This is the most important step. Running your list through an email verifier will help you get rid of invalid, fake and dormant email addresses. Also, a good email verifier will remove disposable, role-based, abuse emails and spam traps. All these email accounts are dangerous for your sending reputation and it’s best to eliminate them from your database right away. An email verifier will boost your deliverability, which means more people are going to receive your blasts, and your chances to sell increase.
A healthy email list is thus very important for everyone who is looking to get some good results from their email marketing campaigns.
There are various other aspects you should keep in mind to avoid email bounces. In a nutshell: stay away from spammy words in your subject line, don’t include too many links in your email and keep a steady sending rhythm.
