Slideshows are so often overlooked when it comes to content, as they are not just images, but not quite videos either. But despite falling into a strange gap – slideshows can actually make for really great content in the right situations.
If you’re considering whether or not you should start adding slideshows to your content repertoire – the short answer is: Yes. But if you want to know why slideshows can be great content, there are a few reasons you should be aware of:
- Able to convey ideas more effectively
Some ideas are difficult to describe using words, while others are too complicated to be put across effectively in an image. But with a slideshow you can draw on the benefit of both due to its audiovisual nature.
The fact that slideshows are able to convey visual information on slides and auditory information via a voiceover makes them highly effective at putting across concepts, ideas, or any type of information. Some slideshows nowadays even incorporate video clips, animation, and other elements that enhance their ability to deliver information further.
- Easy to create and customize
Compared to most other types of content, slideshows are much easier to create and customize. All that is required in most cases is a slideshow program for Mac and PC to compile and edit the slideshow itself.
While the exact steps required to create or customize a slideshow can vary, in most cases it won’t be difficult. Some specialized slideshow software such as Movavi Slideshow Maker for Mac (https://www.movavi.com/slideshow-maker-for-mac/) have built-in slideshow wizards and other tools that will make it even easier.
- Can be published on a variety of platforms
Once you create a slideshow, you should be able to publish it as content on any platform. On blogs or websites you could publish it as a slideshow or you could embed it from platforms such as SlideShare. Alternatively for social media you could export it as a video to publish it.
The fact that slideshows are so versatile makes them a type of content that you can create and re-use or spin-off for different platforms as well. It is altogether easier to spin-off content from a slideshow than a conventional video, seeing as most of the assets can be re-used.
Starting to see why slideshows have all the makings of great content? Not only are slideshows an extremely effective type of content in their own right, but they are easy to create and have a great deal of versatility – especially when compared to other types of audiovisual content.
It should be noted that just like any other type of content, the effectiveness of slideshows can vary. That is why if you do opt to create slideshows you should carefully plan its overall structure as well as each individual slide, and decide on the best way to put across the message of your content. If you do that, you should be on the right track to create compelling slideshows of your own.
