G-SHOCK debuts a new look for Spring Summer 2014 with the launch of two new men’s watch models within its classic series.The analog only GAC110 features Arabic numerals at the 12 o’clock position and minute markers around the outer rim. This XL (52.7mm case) collection is available in subtle matte black with red accents (GAC110-1A) as well as in a distinct deep purple with contrasting neon green accents (GAC110-6A).
The three GA310 models feature Arabic numerals at both the 12 and 6 o’clock positions and seamlessly combine fashion and function with its hybrid analog/digital format (ana-digi). The watches are available in matte black with white accents (GA310-1A), blue with contrasting light blue accents (GA310-2A), and bold pink with yellow accents (GA310-4A).
Both the GA110 and the GA310 have unique features that are sure to appeal to a wide range of G-SHOCK fans. For a traditional spin, the GAC110 model utilizes a screw lock crown to adjust the time and date display. It also utilizes a 1/5th stopwatch for chronograph performance. The high brightness auto LED light of the GA310 series allows for easy reading of the equipped countdown timer, 5 daily alarms (1SNZ) and the 1/100th second stopwatch. Additionally, the GA310 models have 48 city world times and can display time in 12 or 24 hourly formats. The large case size on both series gives the watches a powerful presence.
Both watch models provide the rugged toughness and style that G-SHOCK is known for. Features across all of the new timepieces include structured dual-ladder straps for a secure fit, magnetic resistance and 200M water resistance in addition to G-SHOCK’s – unrivaled shock-resistant technology which allows the watch to withstand dropping shocks and harsh vibration.
“We are so pleased to introduce this bold new look for G-Shock”said Shigenori Itoh, Chairman and CEO of Casio America, Inc, “We hope to appeal to the fashion-forward nature of our consumers, while maintaining our position as innovators of toughness and technology.’
All timepieces of this series retail for $150 and are now available at selected fashion boutiques, key jewelers and the G-SHOCK NYC Soho store.