You have probably heard of SEO, and a quick Google search into it will give you several million results. This is overwhelming, and for good reason. SEO is something you should leave to the professionals. However, if you are a small business, or a single website owner, and you simply don’t have the budget to hire a search engine optimization expert, then these 10 tips could be of benefit to you.
- Content Marketing
You have to make sure that the content of your website is always up to date and that it meets the necessary standards. This means it should be trustworthy, appealing, and informative. Find out what others are writing about similar things to know what track you should be in.
- Catchy Images and Headlines
People always glance over webpages before deciding to read them. You have to make sure, therefore, that they want to read what’s on yours. You do this by including headlines and images that instantly grab attention.
- Get Rid of Errors
One of the key elements of SEO is proofreading. Spelling and grammar mistakes, broken links, or malfunctioning pages will ruin you. After all, it doesn’t make you look professional in any way.
- Spend a Little on Guest Blogs
You may not be able to hire a professional SEO company, but maybe you have the budget for one or two guest blogs? If you find a really respected blogger, you can trust on their content being good, and you can immediately attract their followers to your site.
- Make Your Links Original
You need to show that the information you present is accurate, so link it to influential sources. Once that’s done, write a press release about it. This all gives you original, high quality links.
- Network with Your Community
Rome wasn’t built in a day, they say, and it certainly wasn’t built alone. You have to work together with others in your situation. Build a network of people and companies around you. Go to trade shows and conferences to get your name out there.
- Help Others
You need all the help you can get, but so do others. If you have tips or information to share, do it. After all, you could have done with it yourself.
- Crawl Your Site
Use some software to crawl your site in the same way Google does. This will highlight any problems.
- Competitive Analysis
Find out whether what you are doing is working or not, and see what your competitors’ use for strategies. Feel free to copy what they do (but not their content!).
- Optimize Your Site Map
Using your crawl report, you need to make sure your site’s architecture is done right. This will make it easier to find and easier to navigate.
The 10 tips below will have an impact on your SEO, but they won’t deliver the results you can get from an SEO expert. Consider investing in a professional, as they can provide you with real return on investment.