DI Announces Mass Production Start of MIP Reflective-type LCD Module

Posted on Jan 9 2014 - 11:50am by Editor2

Japan Display Inc. (JDI), a global leader in mobile display technologies, announced the start of mass production of a Memory-In-Pixel (MIP) reflective-type LCD module which realizes ultra-low power consumption. Since the display consumes very little electricity it is suitable for ultra-low power applications, like wearable devices, which are not recharged for long periods of time. In addition, a newly-developed scattering layer contributes to bright and crisp reflective-type images.

JDI Memory-In-Pixel Reflective-type LCD Module

Since the new reflective-type display shows images by reflecting light it does not require a backlight, which typically contributes to approximately 80%* of the power consumption of an LCD module. Furthermore, since the MIP structure can keep screen images in the static random access memory transistor fabricated in each sub-pixel, in the case of still images, once data is written it is kept, and ultra-low power consumption is achieved. The new scattering layer optimizes the panel’s optical design, and enables a near paper-like display.

The color display will support development of new applications like wearable devices, smart watches, e-readers, etc., since the ultra-low power consumption display is able to relieve the battery load while maintaining good outdoor visibility.

JDI will be leading the electronic display industry by supplying LTPS, IPS, MIP, WhiteMagicTM, Pixel EyesTM in order to meet users’ demands for small- and mid-sized displays that provide high resolution, high picture quality, and thin and light structure, with low power consumption.


0.99″ 1.39″
LCD mode Reflective-type ECB Reflective-type ECB
Reflection ratio(typ.) 32% 32%
Contrast ratio(typ.) 20 : 1 20 : 1
Number of Pixeis 180 × 180 205 × 148
Resolution density 182 ppi 182 ppi
Number of colors 64 64
Still image 0.13mW 0.13mW
1Hz moving 0.16mW 0.16mW