Twitter as a marketing tool has been a huge boon for businesses looking to expand and develop their presence among consumers. In fact, if your company is not taking advantage of this free service, you’re missing out on a valuable and lucrative opportunity. From engaging with your brand loyalists to gaining new customers, here are some ways this device can work for you and your organization.
- Boost Brand Awareness
Because Twitter reaches millions of people on a daily basis, it’s a great way to generate more knowledge of your company and what it does. Many Twitter users, or tweeters, log in everyday as part of their routine, and many of them log in first thing in the morning, several times throughout the day, and as the last thing before bedtime. Simply as a word-of-mouth mechanism, you’ll be getting knowledge of your company into more people’s heads.
- Market Your Products and Services
Use Twitter to let consumers know what your company can currently offer them as well as what it is planning on doing in the future. This will help generate traffic to your company’s website by creating interest in the latest product and service developments. Every time you have news to share, whether it’s a new store opening or a promotion you’re running, get it into the public sphere quickly and easily.
- Receive Instant Feedback
One of Twitter’s purposes is to facilitate communication among users, and you should take full advantage of this. Use the @ function liberally and tweet at (communicate with) other tweeters and your followers, or tweets. Discuss issues with other experts in the field, or communicate with customers to see how they’re feeling about a particular brand or service. This is also a great way to road test new ideas. Ask for followers’ help and opinions. Find out what people are saying about your company and respond to them (especially if they’re being critical – this shows customers that you care about their input).
- Position Your Company as Service Leaders and Experts
Building your company means providing a valuable product to consumers as well as becoming their trusted source for whatever you do. Create a Twitter persona and presence that conveys your expertise. Find and follow other users who are supplying top quality content that is pertinent to your company. Keep informed on industry trends and retweet articles you know your tweeps will appreciate. Avoid coming off as too salesy by promoting other brands as well as your own.
At the end of the day, Twitter is fundamentally changing the marketing landscape for millions of businesses every day. Use it to its maximum potential and begin to see how the possibilities are endless.
