Every business has to take itself out there. Promotion is the key to being seen and getting noticed. When it comes to promotion then a trade fair is a huge undertaking. From conception to planning you’ll want to make the most of the opportunity. The more you can interact and spark a dialogue with your clients and customers, the better. Engage your social media channels and prepare to get your name out there.
One key area to focus on is your use of promotional items. You want your business to be seen. You want people to remember who you are and what you do. You’ll want to avoid gifts or giveaways that will go straight into the trash. So here are some interactive promotional gifts that keep on giving and hopefully keep on promoting your business.
Clothing and Apparel.
This can be as simple or as luxurious as you like, but the key is to provide something that people will wear and therefore be seen in. Choice items include baseball caps for obvious reasons. T shirts are as popular as always and you can get your logo printed quite easily. Think about using different colours rather than the ubiquitous white.
The great challenge with apparel is that you can take it as far as you like. The key is to make it relevant and appropriate for your business. For example running shorts or high tech tops could make really attractive items, but they will cost more.
Water Bottles and Coffee Cups.
In these days of hydration and energy drinks, the water bottle has taken on a new lease of life. This is even more so with the advent of recycling. So if you can produce a bottle that is reusable, then so much the better. The same could be said for coffee cups. If you can get a good reusable version then this could be a great idea. An even better one might be to fill it with coffee!
Think about the things that are really useful and can be used over and over again. Cable and power point adapters are useful but for day to day practicality both memory cards and flash drives hit the spot. They are great for tech companies but work for any up and coming business. It’s easy to get them for example at http://bulkmemorycards.com. They are not just inexpensive but eminently practical. It is also possible to have your logo put onto a flash drive. You could even link these promotional items to an interactive activity connected with your business. Competitions and games are a great way to build interest.
Mouse pads come in a great variety of materials and are another area for emblazing logos. They are not going to go far from your client’s right hand! Anything novel that stays on a desk is going to be attractive. Think in terms of stress relievers such as balls or even paperweights. These are strong visual items with a real practical use.
The list of freebies goes on and on. Smaller cheaper and more disposable items include notepads and sticky tape. You could use ‘post it’ notes, mini staplers and even fridge magnets. One item that keeps its useful head above the water with a logo possibility is the pencil or pen. The great advantage being that they are cheap and if one person puts it down, someone else is sure to pick it up.
Whatever you choose to work with, the best bet is to make sure it has some form of use and even interaction. That way your name will stay around just that little bit longer.