Proton Launches The New Saga And Persona Executive Variant

Posted on Jul 8 2014 - 8:02am by Editor2

National automotive manufacturer PROTON Holdings Berhad (PROTON) today introduced the new executive variant of the best-selling Saga and Persona cars.

Persona Executive

The Saga Executive and Persona Executive are enhanced cosmetically which are expected to appeal to the younger market, be it singles or those with a young family. The Persona Executive will also see the introduction of Elegant Brown, a new colour added to its existing collection of six colours as part of its colour options.

Enhancements to the Persona Executive include a new body kit, leather seats, 15″ rims, steering with audio switches, 4G wi-fi (subject to 1-year free limited usage*), front fog lamps, rear spoiler, body colour door handles, chrome front and rear decorative wings, and driver seat height adjuster, whereas the Saga Executive receives enhancements with new special edition monotone body kits, satin black center panel console, satin black aircond vent, satin black inner door handle, metallic warm grey front fog lamp garnish, smokey-coloured rear combi light and leather seats.

“In our commitment to continuously improve our range of cars, the enhanced version of both our best-selling cars will provide our customers value-for-money options without compromising on comfort, safety, performance and quality,” said Dato’ Abdul Harith Abdullah, Chief Executive Officer.

“We have had tremendous success with the Proton Saga SV and Persona SV, and we hope to create a market demand and entice Malaysians with the enhanced variant. There are some notable upgrade to the Executive variant like audio switches on the steering wheel of the Persona Executive and a 4G wi-fi huddle* while the Saga Executive gets a nice boost to their audio player. The audio player on the Saga Executive has bluetooth capabilities equipped with a microphone to allow drivers to receive calls on their smartphone hands-free thus, ensuring one of the most important safety aspects to the driving experience, ” Dato’ Abdul Harith added.

The Proton Saga Executive and Persona Executive are now officially open for booking nationwide but display units in the showrooms in Sabah and Sarawak will only be available on 17 July 2014. Six colours are available for the Saga Executive: Tranquility Black, Fire Red, Genetic Silver, Blue Rock, Solid White and Elegant Brown. As for the Persona Executive, there are seven colours to choose from: Tranquility Black, Fire Red, Genetic Silver, Solid White, Elegant Brown (new colour), Bronze Garnet and Chiffon Green. Both the Saga and Persona Executive come in the standard AT and MT. The Saga Executive comes with a three-year or 60,000km manufacturing warranty (whichever comes first) while the Persona Executive comes with a two-year or 50,000km manufacturing warranty (whichever comes first).

“Apart from the manufacturing warranty, we are also offering three years free service to successful registrations. This would be a good time for you to upgrade and have the chance to balik kampung in style for Raya with a new vehicle,“ he added further.

The 4G wi-fi huddle is a pre-paid service subject to a 12-month package with a service provider. Coverage of service and data package applies. – See more at:

On the road prices – comparison between the price of Saga Executive and Saga SV


Variant Peninsular Malaysia East Malaysia Labuan Langkawi
Solid(RM) Metallic(RM) Solid(RM) Metallic(RM) Solid(RM) Metallic(RM) Solid(RM) Metallic(RM)
Saga EXEC MT 41,924 42,374 43,924 44,374 40,550 41,000 40,150 40,600
Saga SV  MT 33,438.15 33,888.15 36,132 36,582 33,044 33,494 30,917.15 31,367.15
Saga EXECAT 44,524 44,974 46,524 46,974 42,750 43,200 42,450 42,900
SagaSV AT 36,438.15 36,888.15 39,132 39,582 35,754 36,204 34,280.15 34,730.15


On the road prices – comparison between the price of Persona Executive and Persona SV


Variant Peninsular Malaysia East Malaysia Labuan Langkawi
Solid(RM) Metallic(RM) Solid(RM) Metallic(RM) Solid(RM) Metallic(RM) Solid(RM) Metallic(RM)
Persona EXECMT 49,938 50,388 51,938 52,388 47,550 48,000 47,250 47,700
Persona   SVMT 44,951.50 45,401.50 46,944.90 47,394.90 42,944.90 43,394.90 42,151.50 42,601.50


52,938 53,388 54,938 55,388 50,450 50,900 50,050 50,500


47,951.50 48,401.50 49,944.90 50,394.90 45,944.90 46,394.90 45,151.50 45,601.50