Launched just over three years ago, Royal Philips today announced that the Philips Airfryer, an innovative kitchen appliance that enables consumers to prepare a variety of meals in a healthier way, is now available in more than 100 countries. With almost fifty percent share of the global market for ‘light’ fryers, Euromonitor has confirmed that Philips is the world’s No1 low fat fryer brand¹.
First launched in France, the United Kingdom and the Netherlands at the end of 2010, and most recently in North America and Japan, the Philips Airfryer is now a truly global proposition. “The Philips Airfryer is a great example of how we are driving profitable growth, by taking global innovations and bringing them to market in a way that is highly relevant for local consumers,” said Philips Consumer Lifestyle CEO, Pieter Nota. “Eating healthier is an important lifestyle trend that transcends markets and with our Airfryer, we are empowering millions of consumers to make healthier choices every day.”