The New Peugeot 308 SW Presented For The 1st Time At Geneva Motor Show

Posted on Feb 17 2014 - 3:47am by Editor

PEUGEOT’s engineers and designers have conceived and designed a grand dynamic estate car, with a low, classy and sporty allure. Taking the PEUGEOT i-Cockpit from the hatchback version, the new PEUGEOT 308 SW presents an innovative interior, resolutely modern and refined. Benefitting from the high flexibility of the new EMP2 platform, the new PEUGEOT 308 SW makes the most of its generous dimensions to provide a level of interior spaciousness and boot volume among the best in the segment. The boot also benefits from exemplary functionality and modularity.



Virtuous design (reduced weight, the use of innovative materials) and the use of new economical and efficient engines allows the PEUGEOT 308 SW to claim benchmark fuel consumption and emissions figures while also delivering unprecedented driving enjoyment for an estate car.

The extensive range of equipment and high level of quality place the new PEUGEOT 308 SW among the best in its segment, supporting the ambitions for the brand and its move up-market.

A fluid and dynamic design

Elegant and sporty lines

As with the hatchback, PEUGEOT’s designers wanted to give preference to simplicity, balance and fluidity in the style.

The front end of the new PEUGEOT 308 SW shares its character with the hatchback. So there is a grille framed in chrome and headlamps handled with great finesse to retain the brand’s expressive and emblematic feline look. The Full LED technology (31 LEDs per headlamp), fitted as standard on the upper trim levels, provides a technological and distinctive lighting signature.

The profile of the PEUGEOT 308 SW is fluid and slender.

The rear end, wide and slender, contributes towards the sporty impression of the new PEUGEOT 308 SW. The rear lamps, flowing round from the sides as on the hatchback, adopt an unusual and very technological C-form lighting signature through the use of 42 opalescent LEDs. With three more LEDs in each lamp unit for the brake lamp function, there are no less than 48 LEDs in the rear lamps.

A modern and bright interior

The interior design of the new PEUGEOT 308 SW is astonishingly pure, modern and technological.

It is based on an innovative concept for the instruments and controls: the PEUGEOT i-Cockpit. It is made up of four elements : a compact steering wheel for intense dynamic sensations, a head-up instrument panel so that information can be read without taking your eyes off the road, an enhancing tall centre console and a large 9.7’’ touch screen for an intuitive drive.

The quality of materials, the textiles used, the rigour of assembly and construction, have all been defined to place the new PEUGEOT 308 SW in the premium world. So the dashboard is fully padded, the steering wheel is trimmed with full grain leather from the 2nd trim level and the gloss black and satin chrome inserts are found throughout the cabin in areas used by the customer.

Finally, the generous glazed areas and the huge 1.69 m2 glass sunroof bathe the PEUGEOT 308 SW’s cabin in light.

A remarkable will to find efficiency at all levels

A compact and spacious estate

With a length of 4585 mm, width of 1804 mm and height of 1471 mm, the new PEUGEOT 308 SW offers ideal dimensions to allow it to meet the fundamental expectations of estate customers in the segment, particularly as regards the spaciousness of the interior and the volume of the boot. The new PEUGEOT 308 SW’s generous dimensions allow it to offer boot figures among the best on the market.The boot volume below the parcel shelf is remarkable at 610 dm3 VDA 210 (equal to 660 litres).

“A perfectly flat boot in no time”

For easy and intuitive use, the new PEUGEOT 308 SW is fitted as standard with “Magic Flat” rear seats which allows instant folding of both parts of the rear seat that a flat floor is obtained providing a total volume of 1660 dm3   VDA 214.

Latest generation engines with high performance, meeting the strictest emissions standards

“Quite simply the best CO2 performance for a Diesel in the market! »

From launch, the new PEUGEOT 308 SW benefits from a range of Euro 6 petrol and Diesel engines of the latest generation, engines that are efficient and completely unprecedented. For petrol, power outputs are between 130 and 155 hp with CO2emissions from 109g/km. The Diesel range goes from 92 to 150 hp with remarkably contained CO2 emissions that do not exceed 111 g/km. But in particular, the new BlueHDi 1.6 litre 120 hp version associated with a six-speed manual gearbox has fuel consumption on the combined cycle of only 3.2 l/100km, equal to CO2 emissions of 85g/km. This is a record in the segment.

From July 2014, the range available will be rounded off with a PureTech 3-cylinder110 hp turbo petrol version as well as a new six-speed automatic gearbox on the 130 hp petrol version.

The new PureTech three-cylinder turbo petrol engine : “The best combination of low speed torque and maximum power on the market”

 The new PEUGEOT 308 SW e-THP 1.2 litre 130 hp introduces the PureTech three-cylinder petrol engine, in its turbocharged version associated with a six-speed manual gearbox. Modular and compact, clean and powerful, this engine is a distillation of efficiency and the latest technology. With high pressure direct injection (200 bar) and the new generation high efficiency turbocharger (running at 240,000 rpm) it provides driveability among the best in the market, from the lowest engine speeds. As the maximum torque of 230 Nm is obtained at 1750 rpm, it delivers the best low speed torque/maximum power compromise in the market. In addition 95 % of the torque is available between 1500 and 3500 rpm, promising optimum operation in all circumstances.

Its compact dimensions, reduced weight and innovative low friction materials are determining aspects in the virtuous search for performance and economic operation, with no compromise made on reliability and durability. For equivalent power and driveability, this technological advance allows fuel consumption and CO2 emissions to be reduced by 21 %.

BlueHDi technology used on a new range of Diesel engines

BlueHDi is the name given to the brand’s Euro 6 Diesel engines. Exclusively associating SCR (Selective Catalytic Reduction) and a particulate filter with additive for the Euro 6 Diesel emissions, the BlueHDi technology allows NOx emissions to be drastically reduced by up to 90% and CO2 emissions and fuel consumption to be optimised, while still eliminating 99.9 % of particulates. Three BlueHDi engines will be available at launch. The BlueHDi 1.6 litre 100 (coupled to a manual 5-speed gearbox) and the BlueHDi 1.6 litre 120 (with six-speed manual gearbox) are topped off in the range by the BlueHDi 2.0 litre 150, available with six-speed manual or six-speed automatic gearbox. Type-approved with CO2 emissions of 85g/km, the BlueHDi 1.6 litre 120 is a real technological advance, allowing the virtuous alliance of performance and low fuel consumption. With 120 hp, and maximum torque of 300 Nm from 1750 rpm, this very low fuel consumption version is a true “core of the range” version with remarkable driveability. Multi-role and efficient, it has no special restriction on its towing ability.

The new BlueHDi 2.0 litre 150 engine associates high performance with particularly well contained emissions. With a maximum torque of 370 Nm at 2000 rpm and great flexibility in use, on the new PEUGEOT 308 SW with a six-speed manual gearbox, it returns CO2 emissionsfrom 99g/km.

This BlueHDi 2.0 litre 150 engine can also be associated with a 3rd generation AISIN six-speed automatic gearbox. This new automatic gearbox uses Quickshift technology, which combines faster gear changes with smoothness and driving pleasure of the highest level. Its design results in a drastic reduction in CO2 emissions.

Virtuous design for better performance

“The lightest and most efficient estate in the segment”

As with the hatchback, the new PEUGEOT 308 SW offers a weight reduction of 140 kg. As a result, for an equivalent engine and equipment, it is the lightest vehicle in the segment.This results from two factors: the use of the new EMP2 platform and the choice of innovative technical solutions included in the new PEUGEOT 308 SW.

The new EMP2 platform makes possible a drastic weight reduction of 70 kg and the innovative technical design and the choice of lighter materials allow a further reduction of 70 kg.The weight of each part has been optimised while still maintaining the full capability of the part. So the bonnet and front wings are made of aluminium.The use of high strength steels, innovative materials or the redefinition of parts has allows considerable weight reductions to be achieved.

Efficient aerodynamics

The fluid lines and low width and height of the new PEUGEOT 308 SW immediately suggest good aerodynamic performance, a sure sign of reduced fuel consumption and CO2 emissions.  Aerodynamic performance, as with weight, is a key factor in reducing the environmental footprint of a vehicle.

A unique driving experience drawn from Peugeot’s know-how

PEUGEOT i-Cockpit, the name for the Peugeot instruments and controls

The new PEUGEOT 308 SW takes the PEUGEOT i-Cockpit from the 308 hatchback. Its compact steering wheel, head-up instruments, large 9.7″ touch screen and tall centre console give it a unique bias in the automobile world, and becomes symbolic of PEUGEOT interiors.

Acclaimed by the public, the press and customers alike, it makes familiarisation with the new PEUGEOT 308 simple and obvious.

The compact dimensions of the steering wheel (351 mm x 329 mm) make the vehicle easy to handle and provides enhanced driving sensations. Manoeuvres in town are achieved with great ease thanks to the precise and informative electric power steering.

Ride and handling of the highest quality

The driving experience offered by the new PEUGEOT 308 SW is based on PEUGEOT’s historic know-how with suspension and the intrinsic qualities of the new EMP2 platform.
The centre of gravity lowered by 20 mm does not only favour the aerodynamics of the vehicle, but also assures better body rigidity.

Taken as a whole – innovative design, reduced weight, lower centre of gravity, electric power steering, compact steering wheel, efficient brakes and tyres – associated with PEUGEOT’s know-how on running gear, this gives the new PEUGEOT 308 SW a ride and handling worthy of a sedan or hatchback.

Many driving assistance systems for greater safety and comfort

To provide an even more comfortable and sure drive, the new PEUGEOT 308 SW is available with several driving assistance systems. As on the hatchback, the Driver Assistance Pack is available as an option, incorporating a radar at the front of the vehicle, used for the operation of three systems:

  • Dynamic Cruise Control : this is a speed limiter/cruise control  that can maintain and automatically adjust the speed of the vehicle according to the speed of the vehicle ahead ;
  • Emergency Collision Alert System : a visual and audible warning is given to the driver to brake to avoid a collision ;
  • Emergency Collision Braking System: in the event of an imminent collision, the brakes are applied automatically to avoid the impact or reduce its consequences.

For the comfort and safety of all, the new PEUGEOT 308 SW can be fitted with many other systems, either as standard or an option: blind spot monitoring, electric parking brake, reversing camera using the large colour screen, keyless entry and starting.With the launch of new PEUGEOT 308 SW, two more systems are added to this list:

  • Park Assist : This active parking assistance system of the latest generation makes it possible not only to automatically park in (and exit from) a parallel parking space but also in a parking bay.
  • Driver Sport Pack : Playing on the emotion register, one of the PEUGEOT brand’s principal values, this new system will delight enthusiasts of dynamic driving.
Ever greater connectivity

Connectivity on the new PEUGEOT 308 SW is modern and varied.Based on mobile internet technology, the new PEUGEOT 308 SW is available with a new generation of connected services: PEUGEOT Connect Apps. Thanks to the easy to use and large touch screen, the applications developed are easy to access and intuitive in use.

Customers for PEUGEOT Connect Apps have access to the Apps store where all of the applications available can be found. This optional offer of services is being rolled out and will be available in 13 countries of Europe through an annual subscription. The Plug&Play 3G key used to activate PEUGEOT Connect Apps is plugged into the USB port located in the glove box of the new PEUGEOT 308 SW.

The new PEUGEOT 308 SW introduces the mobile version of the ‘MyPeugeot’ application (customer’s mobile personal space, available according to country), allowing the information from the vehicle (location, mileage, fuel consumption, illumination of warning lamps, etc) to be sent to the customer’s Smartphone.

Finally, the new ‘Scan My Peugeot’ Smartphone application gives the customer easy access to the digital version of the handbook for the new PEUGEOT 308 SW.

Ever present quality in design

Tangible perceived quality down to the smallest detail

For the handling of quality on the new PEUGEOT 308 SW the same approach was adopted as for the hatchback: that of having the very best level of exterior and interior perceived quality. This quality imperative guided PEUGEOT’s development departments from the very start of the project. It is expressed at every level and in the smallest detail: the treatment of the body and cabin, the choice of materials, the assembly of parts, acoustic treatment and durability.

 Quality in design with no compromise over safety

As with the hatchback, the new PEUGEOT 308 SW has 5 stars in the Euro NCAP tests, the highest score possible.

With individual scores of 5 stars in all 4 categories (adult protection, children, pedestrians and assistance systems), the new PEUGEOT 308 SW confirms its high safety levels, both for its occupants and for pedestrians.

Quality in service at the level of the best in the segment

The new PEUGEOT 308 SW has successfully passed many tests of its quality in service, including: 2.5 million kilometres of test driving covered before launch, 2,500 hours on test beds, 250,000 temperature cycle tests, 4.3 million presses on the touch screen without failure, etc.

Production in France

The new PEUGEOT 308 SW is produced at the Sochaux plant, with power units also built in France at Trémery and Douvrin. Presented for the first time at the 2014 Geneva Motor Show, the new PEUGEOT 308 SW will go on sale on 24 April in France, followed quickly by other countries in Europe.